Alexandra Heinermann studied law at the University of Mainz, Germany, and holds a Master of Business Administration of the Steinbeis University, Berlin. In 1999, she started her professional career as a lawyer and entered the international fruit juice industry in 2004 by joining SGF International e.V. as Deputy General Manager. In 2012 Alexandra has been appointed General Manager. In this position, she is responsible for the performance, development, profit and loss, compliance, people management and communication of the trade association, which runs a Voluntary Quality Control Scheme for about 500 fruit juice related member companies in almost 60 countries around the world. Besides, Alexandra has been appointed General Manager of the Quality Juice Foundation (QJF) and of the SGF Service Plus GmbH, a service company for the global fruit juice industry.